Regulations

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Packaging laws and regulations

Practical information about PPWR, SUP, EUDR, producer responsibility, Verpact and sales packaging.

Packaging laws and regulations are developing rapidly. European and national rules are setting increasingly stringent requirements for material use, recyclability, reuse and producer responsibility. This page provides a clear overview of the most important topics and what they mean in practice.

Key developments in packaging legislation

A concise overview of important milestones and implementation years.

 
2021
Start of European SUP rules for certain single-use plastic products.
 
2024
New Dutch rules for single-use cups and food packaging containing plastic.
 
2025
Entry into force of the European PPWR regulation.
 
2026
A large part of the PPWR rules becomes applicable.

Who is responsible for what?

Packaging legislation concerns not only the packaging itself, but also a company's role in the supply chain. Responsibility for declarations, registration or classification depends on how packaging is placed on the market.

Supply chain role 1

Producer / importer

Places packaging or packaged products on the market.

  • registration of packaging flows
  • declaration of material types and volumes
  • waste management contribution and producer responsibility
Supply chain role 2

Retail / hospitality / point of sale

Uses packaging when supplying products directly to consumers or end users.

  • correct classification of sales packaging
  • take SUP rules into account
  • clearly document how packaging is used
Supply chain role 3

Customer / end user

Usually has no role in declarations, but does play a role in use and waste separation.

  • correct use of the packaging
  • waste separation and collection
  • influence on reuse and recycling
European regulations

Legislation at European level

A large part of packaging legislation is established at European level. Member States subsequently implement these rules in national legislation.

 

Packaging and Packaging Waste Regulation (PPWR)

The PPWR is the new European regulation on packaging and packaging waste. The aim of this legislation is to reduce packaging waste and encourage more recyclable and circular packaging.

  • packaging must be designed to be more recyclable
  • unnecessary packaging must be reduced
  • reuse and circular materials are encouraged
  • stricter requirements for packaging characteristics will be introduced

For companies, this means that packaging design, material selection and documentation are becoming increasingly important.

More information about PPWR →

 

Single Use Plastics (SUP)

Single Use Plastics legislation aims to reduce the amount of plastic litter. These rules mainly focus on plastic products intended for single use.

Examples of products that may be subject to these rules include:

  • drinking cups
  • food containers
  • plastic cutlery
  • certain disposable plastic products

In the Netherlands, additional rules apply to disposable cups and food packaging containing plastic for on-the-go or on-site consumption.

More information about SUP →

 

EUDR – deforestation regulation

The European Union Deforestation Regulation (EUDR) aims to prevent products that contribute to deforestation from entering the European market.

For packaging, this legislation may be relevant when materials such as wood, paper or cardboard are used.

  • the origin of raw materials must be demonstrable
  • supply chain traceability is becoming increasingly important
  • supplier information must be documented more thoroughly

More information about EUDR →

Dutch regulations

Obligations in the Netherlands

In addition to European rules, companies that place packaging on the Dutch market are subject to obligations in the Netherlands. These rules primarily concern producer responsibility, packaging administration and the classification of specific packaging types.

 

Producer responsibility and Verpact

Companies that place packaging on the Dutch market are responsible for the collection and recycling of this packaging. In the Netherlands, this is organised through Verpact.

In practice, this often means:

  • registering packaging use
  • declaring material types and volumes
  • paying a waste management contribution
  • documenting who is responsible within the supply chain

Good packaging administration helps companies comply with these obligations and prevent discussions about responsibilities.

More information via Verpact →

Important practical topic

Sales packaging

Sales packaging is packaging used at the point of sale to provide a product to the consumer or end user.

Examples include:

  • carrier bags
  • drinking cups
  • food containers
  • pizza boxes
  • sauce containers

In practice, this is an important topic because correct classification can have consequences for declarations, contribution obligations and any applicable SUP obligations.

Where do things often go wrong?
  • uncertainty about who places the packaging on the market
  • confusion between use at the point of sale and general packaging applications
  • insufficient attention to SUP when packaging contains plastic
  • no clear internal documentation of classification and responsibility

What should you pay attention to in practice?

  • how and where the packaging is used
  • whether the packaging is added at or around the point of sale
  • who purchases, commissions or places the packaging on the market
  • whether additional legislation, such as SUP, applies

View the current list of sales packaging (PDF) →

What companies need to consider

Is the packaging easily recyclable?
Does the choice of material comply with current and future regulations?
Is it clear who places the packaging on the market?
Are packaging flows properly registered?
Is the origin of materials properly documented?
Has future legislation been taken into account?

Frequently asked questions

Which legislation is currently most important for packaging?

For many companies, the PPWR, Dutch producer responsibility and the SUP rules are currently the most important developments.

Does packaging legislation only apply to producers?

No. Importers, brand owners, retailers, hospitality businesses and other organisations that place packaged products on the market may also be subject to these regulations.

What is sales packaging?

Packaging used at the point of sale to provide a product to the consumer or end user.

Why is good packaging administration important?

Without a clear overview of material types, volumes and applications, it becomes difficult to comply with declaration and reporting obligations.

Advice on packaging legislation

Packaging legislation continues to evolve. By gaining timely insight into packaging flows, material use and responsibilities, companies can respond more effectively to new rules.

Do you have questions about packaging legislation or packaging solutions? We are happy to think along with you.

Contact us